This notice covers the public website, isabelle.care, and the Ask Isabelle chat on it. The Isabelle app's processing of care and staff records is covered by a separate notice for the organisations that use it.
Who we are
Isabelle is run by RusbyDigital Ltd, a company registered in England and Wales (company number 15816831), with its registered office at Unit 13 Freeland Park, Wareham Road, Lytchett Matravers, Poole, BH16 6FA. RusbyDigital Ltd is the controller of the personal data described here. Our ICO registration number is ZB797557. You can reach us at hello@isabelle.care.
What we collect and why
When you use Ask Isabelle. What you type into the chat, and Isabelle's answers, are sent to Anthropic, which runs the AI model, so that she can answer. We don't store the conversation. It stays in your browser tab and is gone when you close or reload the page. Please don't type personal details, client names or health information into the chat; she doesn't need them.
When you visit the site. Cloudflare serves the site. To deliver pages and protect the site from abuse, it handles your IP address and the details your browser sends with each request. We use your IP address to limit how many chat questions can be asked in a minute, and that count lasts about a minute. We haven't turned on request logging for the site. Cloudflare may keep its own security records under its terms.
When you email us. If you write to hello@isabelle.care, Cloudflare passes your email on to our inbox, and we keep it so we can reply and follow up.
The site doesn't set cookies or use analytics or advertising trackers.
Our lawful basis
We rely on legitimate interests: answering the questions you ask us, and running the site and keeping it secure. If you're asking about using Isabelle for your organisation, we also rely on taking steps at your request before entering into a contract.
Who we share it with
| Processor | What for | Where | Terms |
|---|---|---|---|
| Anthropic, PBC | Answering Ask Isabelle chat questions | United States | Anthropic's Data Processing Addendum, part of its Commercial Terms, with the Standard Contractual Clauses and the UK addendum for transfers |
| Cloudflare, Inc. | Serving the site, protecting it from abuse, and forwarding email to hello@isabelle.care | Cloudflare's global network, so a request may be handled in the data centre nearest you | Cloudflare's Data Processing Addendum, with the Standard Contractual Clauses and the UK addendum for transfers |
We don't sell your data or share it with anyone else, unless the law requires us to.
How long we keep it
- Chat conversations: we don't keep them. Anthropic deletes what's sent to it within 30 days, unless it has to keep it longer to enforce its usage policy or to comply with the law (Anthropic's privacy centre, as of 1 July 2026).
- The chat's per-minute question count: about a minute.
Your rights
Under UK data protection law you can ask us for a copy of your personal data, and ask us to correct it, delete it or restrict how we use it. You can also object to how we use it, and in some cases ask for it in a form you can take elsewhere. Email hello@isabelle.care and we'll reply within one month.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We'd like the chance to put it right first, so please contact us too.
Changes
We'll update this notice when what we do changes, and change the date at the top.
Last updated: 19 October 2026